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How to work a lead you just bought

Every lead comes with a real text conversation where the seller said he or she would consider selling. Your job is to pick up that conversation, not to start a new one.

The one mistake that kills most leads

Beginners call a purchased lead like a cold call: “Hi, I buy houses, are you interested in selling?” The seller has no idea who you are, hears a stranger pitching, and hangs up or ignores you.

But this seller already answered a text and said something about selling. That conversation is on your dashboard. Bring it up in your first sentence — who the seller was texting with, and what he or she said. Put the seller's own words back in front of him or her, and you are a follow-up, not a stranger.

Step 1 — Read the thread, then call right away

Before you dial, read the whole conversation. Note three things: the name the seller was texting with, the property, and the line where the seller showed interest (a price, a repair, a move, a timeline). Then call. Speed matters — the sooner you call after the conversation, the warmer it is.

Do · Opening the call

“Hi Linda, this is Sam. I'm following up on your text conversation with Alex about 123 Oak Street — you mentioned the roof needs work and you'd think about an offer. Is now a good time for a couple of quick questions?”

Don't · Opening the call

“Hi, is this the owner of 123 Oak Street? I buy houses in the area, would you be interested in selling?”

Step 2 — No answer? Leave a voicemail that quotes the thread

Most first calls go to voicemail. Don't hang up. Leave a short, specific message that references the texts, so the seller knows exactly why you're calling.

Do · Voicemail

“Hi Linda, this is Sam. I'm following up on your text conversation with Alex about 123 Oak Street. You mentioned ‘the roof leaks and I'm tired of fixing it’, so I wanted to reach out and get you an offer. Call me back at (555) 555-0123 if you're still interested. Again, it's Sam at (555) 555-0123.”

Don't · Voicemail

“Hey, this is Sam, I'm a local investor. Give me a call back if you're thinking about selling.” — nothing here tells the seller you are connected to the conversation he or she already had.

Step 3 — Text the same message right after

Right after the voicemail, send a text that says the same thing. Many sellers read a text before they listen to a voicemail. Keep it short and plain — no emojis or fancy punctuation, which can split one text into several.

Do · Text

Hi Linda, this is Sam. Following up on your text conversation with Alex about 123 Oak Street - you mentioned "the roof leaks and I'm tired of fixing it". I'd like to get you an offer - call or text me back at (555) 555-0123 if you're still interested.

Don't · Text

“WE BUY HOUSES CASH!!! Any condition, close fast, reply YES for an offer 🏠💰”

Your scripts are already written for each lead

On your dashboard, every text lead has a Work this leadbox with a voicemail script and a follow-up text pre-filled from that seller's own conversation. Pick which of the seller's messages to quote, edit anything you like, and press Copy.

Quick checklist

Read the full conversation before you dial.
Name who the seller was texting with, and the property, in your first sentence.
Quote the seller's own words — the reason he or she wants to sell.
No answer: voicemail, then a text saying the same thing.
Ask to get the seller an offer, and give a clear callback number.
Never open like a cold call. Never pretend to be the person who sent the texts.

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