Shared leads vs exclusive leads
A shared lead is cheaper for a reason, and the reason is that you are racing three other people to the same phone number.
How shared leads work
The same enquiry is sold to a number of buyers at once, each paying less than a single exclusive lead would cost. It is standard practice across home services lead generation and increasingly common in real estate.
For the seller it means several calls in quick succession, which is why shared leads get colder the further down the delivery order you are.
What one buyer changes
You are not competing on speed-to-dial. You can read the conversation, think about the numbers, and call prepared rather than calling first.
The seller has one conversation instead of five, which makes it a better one.
Every lead is sold once, to one buyer, and comes off the board when it is claimed. There is no tier where the same seller goes out to five people.
When shared can still make sense
If you have a dialer, a team and the discipline to call inside sixty seconds, shared leads can work — you are buying volume and betting on speed, and that is a real strategy.
For everybody else the effective cost is higher than the sticker, because most of the leads were gone before you called.
Questions people ask
How do I tell if a lead is shared?
Ask directly how many buyers receive the same lead. If the answer is a range, a tier, or anything other than "one", it is shared regardless of the word used in the marketing.
Do you ever sell the same seller twice?
No. A lead is claimed once and comes off the board.
Other comparisons
Every lead on Freedom Leads is a seller who already replied to a text. $5 each, sold once, to one buyer.