Freedom Leads
Explainer

Wholesaling or flipping the same lead

One lead, two businesses. The choice is usually made by your capital and your calendar rather than by the property.

What each one asks of you

Wholesaling means getting the property under contract and assigning that contract to a buyer. Little capital, fast cycle, and the skill is having buyers who actually close.

Flipping means buying it, renovating it and selling it. Much more capital, months of exposure, and the return is larger when it goes well and painful when it does not.

What usually decides it

Capital first. If you do not have the money and the credit for a renovation, the decision is already made and there is nothing wrong with that.

Then the margin. Thin spreads assign fine and do not survive a renovation, where an unexpected roof erases the whole profit.

Then your own bandwidth. A flip is a project with a general contractor and a schedule; if you cannot supervise it, it will run over.

Be straight with the seller either way

If you are going to assign the contract, do not describe yourself as the end buyer. It is the kind of thing that unravels at the closing table and it is not necessary — sellers care about certainty and timing far more than about who ultimately takes title.

Questions people ask

Can I decide after I have the property under contract?

Often yes, if the contract is assignable and the seller understands that from the outset. What you should not do is imply one and do the other.

Which is better for someone starting out?

Wholesaling, almost always — it is the version you can do without capital, and it teaches you what buyers actually pay for, which is exactly the knowledge a first flip needs.

Related

ARV and the 70% rule, and where it breaksWhat is a motivated seller lead?
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Every lead on Freedom Leads is a seller who already replied to a text. $5 each, sold once, to one buyer.

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